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What is Google Amp Project?

You must have seen a lighting strike sign on links in Google search results page. This is nothing but the Amp version of the original website.

Google Amp is a feature introduced by Google to increase website speed for mobile users. Moreover, to improve the user experience and all.

Since the Amp will help you increase your website's speed by avoiding unwanted external scripts, and by caching the Amp enabled page on the Google server. It will surely improve the Page rank on Google searches.

The URL for the Amp version of the website shown in search results will be
https://www.google.com/amp/s/webpageURL.

Since Google is the Search engine used by almost all Internet users around the world, installing Amp on the website will the perfect choice for more mobile traffic.

Also, for mobile users who have a slower Internet connection will be benefited as the page is loaded very fast on Amp powered sites.

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